Does IT Outsourcing Make Dollars and Sense For Your Organization?
By Gary L. Kruse For Fall 2002 The
ABA's Journal of Agricultural Lending
Outsourced
services that were once considered more sacred in banks' customer
relationship arena, such as cash management, mortgage origination
and lending, are now driving the renewed interest in outsourcing.
The most popular form of outsourcing today is provided by and Application
Service Provider (ASP) or a company that supplies software applications
and/or software-related services over the Internet. It's a form
of technology outsourcing that is gaining in popularity, and for
many small to medium sized community lenders, it's a cost-effective
way to access the very latest technologies for loan decisioning,
portfolio management, customer retention and new business development.
Business process outsourcing already has a long and honorable heritage
in financial services' efforts to control costs, and although cost
containment ranks high among the key drivers, an intensely competitive
environment for keeping and adding new customers is behind the boost
as well. Anything that can be offloaded in order to help the financial
firm focus on customer retention is considered on the table these
days. For some banks, outsourcing is a key growth strategy. A recent
Cap Gemini survey finds that, on average, financial institutions'
are devoting about one-quarter of their IT budgets to outsourcing.
One of the many ASP success stories in banking is Memphis, TN-based
National Commerce Financial Corp. (NCF). They signed their first
outsourcing contract in 1998 when they were a regional bank with
$5 billion in assets and 160 branches. Today they are a $20 billion
bank with 450 branches. They outsourced their network infrastructure
because networking is not the bank's core business. They attribute
outsourcing as a key part of their growth strategy.
Outsourcing makes sense when you realize the time and dollars that
have to be spent on the hardware, software, space, people, and training
necessary to run your IT systems. In this issue of JAL we have compiled
10 bottom line reasons to help you determine whether outsourcing
makes sense for your organization.
#1:
Make capital funds available
There is tremendous competition within most organizations for capital
funds. Deciding where to invest these funds is one of the most important
decisions that senior management makes. It is often hard to justify
non-core capital investments when areas more directly related to
producing a product or providing a service compete for the same
money. Outsourcing can reduce the need to invest capital funds in
non-core business functions. Instead of acquiring the resources
through capital expenditures, they are contracted for on an "as
used" operational expense basis. Outsourcing can also improve certain
financial measurements by eliminating the need to show return on
equity from capital investments in non-core areas.
#2:
Reduce operating costs
Organizations that try to do everything themselves may incur vastly
higher research, development, marketing and deployment expenses,
all of which are passed on to the customer. An outside provider's
lower cost structure, which is a result of a greater economy of
scale or other advantages based on specialization, reduces operating
costs and increases competitive advantage.
#3:
Reduce risk
Tremendous risks are associated with the investments an organization
makes. Markets, competition, government regulations, financial conditions
and technologies all change extremely quickly. Keeping up with these
changes, especially those in which the next generation requires
a significant investment, is very risky. Outsourcing providers make
investments on behalf of many clients, not just one. Shared investment
spreads risk and significantly reduces the risk born by a single
organization.
#4:
Free up resources for other purposes
If your organization is like most it has limits on the resources
available to it. Outsourcing permits an organization to redirect
its resources, most often people resources, toward activities which
serve the customer.
#5:
Improve company focus
Outsourcing lets an organization focus on its core business by having
operational functions assumed by an outside expert. Freed from devoting
energy to areas that are not in its expertise, the organization
can refocus itself on meeting the needs of customers.
#6:
Limited internal resources
Organizations outsource because they do not have access to the required
resources within the company. Outsourcing is a viable alternative
to building the needed capability from the ground up. Organizations
in a growth mode should consider the benefits of outsourcing from
the very start of their expansion.
#7:
Efficiency vs Investment
When an organization moves to improve cost, quality, service and
speed through a "reengineering" project, often times the need to
increase efficiency comes into direct conflict with the need to
invest in core processes. Thus, as non-core internal functions are
continually put on the back burner, systems become less efficient
and less productive. By outsourcing a non-core function the organization
can begin to see the benefits of their reengineering efforts.
#8:
Knowing what you need done
Outsourcing doesn't mean abdication of management responsibility.
When a process is viewed as difficult to manage, the organization
needs to examine the underlying causes. If the requirements, expectations
or needed resources are not clearly understood, then outsourcing
won't improve the situation. If the organization doesn't understand
its own requirements, it won't be able to communicate them to an
outside provider.
#9:
Access to world-class capabilities
World-class providers make extensive investments in technology,
methodologies, and people. They gain expertise by working with many
clients facing similar challenges. This combination of specialization
and expertise gives an organization a competitive advantage and
helps them avoid the cost of chasing technology and training.
#10:
The due diligence dance
As is the case with our own Web Equity Manager® financial analysis
and decisioning solution, we have a world-class outsourcing partner
(IPRevolution) that to date is trusted to host the customer data
for half of our Windows-to-Web converted customers. Together we
answer all the due diligence questions you can come up with about
data security, maintenance, off-site vaulting, redundancy and the
other key processes that are in place to keep your data safe, accessible
and private.
We also cover the tougher "what happens if stuff hits the fan" questions
with regard to company financials, market stability and other "force
majeure" issues that might be realized. Not only do we get you the
right answers to your questions but we encourage any/all customers
interested in an outsourced financial analysis solution to tour
the IPRevolution facility for a first hand look at this exceptional
service. Give us a call at 1-800-264-0787 ext. 200 if you are interested
in finding out more information about this outsourced solution.
Additionally, the FDIC Web site has an excellent resource on technology
outsourcing titled "Effective Practices for Selecting a Service
Provider." You can access this information by going to this URL:
http://www.fdic.gov/regulations/information/btbulletins/brochure1.html.
Gary Kruse is Chairman/CEO of ECI, developer of Equity
Manager financial analysis and decisioning software for lenders.
If you have any questions about this story you can contact ECI at
1-800-264-0787 ext. 200, emailing them at inquire@eci-equity.com
or by visiting their Web site at www.eci-equity.com.
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